Marriage-Maker Claims Are Tied in Knots -WSJ

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Carl "The Numbers Guy" Bialik's article in today's (July 29, 2009) Wall Street Journal calls out online dating sites such as eHarmony and Match.com for their advertised claims of members finding love and marriage. For example in television and online ads, eHarmony claims that 2% of American marriages last year were traced to eHarmony. In a Match.com ad they claim that they are responsible for "more marriages than any other site." The founder of Plenty of Fish claims 2,000 self reported successes and possibly 100,000 marriages because of it's free site. The numbers go on and on. Check out the article for yourself.

Although one should never believe everything they hear in an ad, there have been many successes with online dating. The actual numbers though are unclear. Bottom line, caveate emptor. Should you choose online dating, present yourself in the best light in order to maximize your chances of success. If you need help, we're here. Happy dating!

Alexander Stone & Stephen David
Copyright 2009 - All rights reserved
Online Dating Edge / Approach Dynamics